First published: 25 March 2019
Modomoto (Founded: 2011) is Germany’s first and largest Curated Shopping Service for men.
Executive Summary
With only 2k non-brand organic visits and ranking for very few relevant keywords; this could be due to the fact that there is still too little awareness to this service. Modomoto currently relies a lot on brand terms and would to optimize keyword targeting and original content creation to get more SEO attention.
There is a also quite a lot of work to be done to improve domain authority on the web with more quality backlinks.
6k SEO visits
15 pages out of 237 get 10+ visits
only 4 backlinks with PA above 25, including 2 from acquired company
55% traffic brand-related
Google Trends (in Germany)
Backlink Profile Overview
- 18k backlinks from 710 domains.
- 87% of backlinks are from pages with little Page Authority.
- 26% of the backlinks are from German websites.
Backlinks with Page Authority of 40 and above (according to ahrefs)
- The Cloakroom (acquired)*
- Akademie JAK (link not directly accessible)
- The Cloakroom (UK)
- Develop Your Future – Die IT Jobmesse für Entwickler
- Berlin Startups List (No Follow Link)
* the link which points to “www.modomoto.de/en/jobs” is canonical to the homepage with the anchor text Jobs or “Banen” in Dutch.
Organic Traffic Analysis
Modomoto ranks for over 2.8k Keywords for
6k monthly organic visits.
Keyword targeting and Traffic
Main Keywords generating traffic:
Brand / search terms with brand: around 4k (65%)
curated shopping (200)
männer lassen shoppen (30)
Pages with traffic compared to number of pages indexed
From around 237 pages indexed, over 15 pages each get at least 10 visits per month.
Keyword targeting and Traffic
Main Keywords generating traffic:
- Brand / search terms with brand: around 210k (90%)
- Germany
- apple pay (360)
- bank (300)
- online bank (200)
- US
- bank telefon (140)
- maestro card (40)
- France
- tarifs (300)
- moneybeam (170)
- la banque mobile (90)
Pages with traffic compared to number of pages indexed
- From around 15k pages indexed, over 150 pages each get at least 10 visits per month.
Site Performance for Mobile: some images affecting speed
Alex is an experienced SEO consultant with over 14 years of working with global brands like Montblanc, Ricoh, Rogue, Gropius Bau and Spartoo. With a focus on data-driven strategies, Alex helps businesses grow their online presence and optimise SEO efforts.
After working in-house as Head of SEO at Spreadshirt, he now works independently, supporting clients globally with a focus on digital transformation through SEO.
He holds an MBA and has completed a Data Science certification, bringing strong analytical skills to SEO. With experience in web development and Scrum methodologies, they excel at collaborating with cross-functional teams to implement scalable digital strategies.
Outside work, he loves sport: running, tennis and swimming in particular!
