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SEO Case Study

SEO Case Study

Mini SEO case study: fromAtoB.de (Aachen/Berlin)

17 March 2019 fromAtoB.com (Founded: 2008) is a journey planner and online booking platform. Users can search for a connection between two destinations within Europe (train, airplane, bus, and ride share). Executive Summary Fromatob’s backlinks profile does not look so solid for such a big website which generates so much traffic. More than half of […]

SEO Case Study

Mini case study: HomeToGo (Berlin)

First published: 11 March 2019 HomeToGo (Founded: 2014) is according to its website “the world’s largest search engine for vacation rentals.” Executive Summary With half a million monthly organic visits, HomeToGo is dominating the German market as a search engine for holiday accomodation. That is as much as airbnb.de but still behind booking.com. This is […]

SEO Case Study

HelloFresh SEO Case Study (2019)

First published: 14 March 2019 About HelloFresh Founded in 2011, HelloFresh is the largest meal-kit provider in the United States, with operations extending to Canada, Western Europe (including Germany and the UK), New Zealand, and Australia. As a data-driven company, HelloFresh uses analytics extensively to refine marketing strategies, optimize conversions, and improve organic search visibility. […]

SEO Case Study

Mini case study: Juniqe (Berlin)

first published: 22 March 2019Juniqe (Founded: 2014) is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts. Executive Summary Number of Backlinks when excluding company top level domains is quite low considering the size and notoriety of the company. There is lot of room for improvements for indexation, a very […]

SEO Case Study

Mini case study: Modomoto (Berlin)

First published: 25 March 2019 Modomoto (Founded: 2011) is Germany’s first and largest Curated Shopping Service for men. Executive Summary With only 2k non-brand organic visits and ranking for very few relevant keywords; this could be due to the fact that there is still too little awareness to this service. Modomoto currently relies a lot […]

SEO Case Study

SEO case study (2019): Zalando, Berlin

Company Description The company follows a platform approach, offering Fashion and Lifestyle products to customers in 17 European markets. Zalando, now led by three co-CEOs, was founded by Rocket Internet and generates over $5.3 billion in revenue. With over 15,000 employees, it is one of Berlin’s most successful startup stories. Founded in 2008, Zalando has […]

SEO Case Study

Mini case study: Wooga (Berlin)

Wooga Founded: 2009 is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook. Executive Summary In a very competitive industry, Wooga currently relies on brand and game names for organic traffic. Its brand name gets more […]

SEO Case Study

SEO Case Study: N26 (Berlin)

First published: 29 Mar 2019 Executive Summary N26, founded in 2013, is Europe’s first fully mobile bank, offering fee-free “deposit account” banking services. By 2019, it had amassed 2.5 million customers and was expanding globally. From an SEO perspective, N26 opted to maintain a single top-level domain (TLD) for all countries, using subdirectories for different […]