Stay up-to-date with the latest SEO trends, tips, and strategies by exploring my blog. From algorithm updates to advanced SEO techniques, my articles provide valuable insights to help you stay ahead in the ever-changing digital landscape.
What is Voice Search and why it’s Important to be ready for it Google Assistant, Alexa are just 2 of those devices which are transforming search. Instead of typing searches, users now more and more ask for their need vocally. Voice search is already disrupting online marketing. It already represents an important share of the […]
Links you proactively acquire should always drive genuine high quality traffic. If this is not the case your link is very unlikely to be useful for anything. Links you acquire as mentioned by the late Eric Ward should be where they are for reason with a PR mind.“Link building should help the content find the […]
First published: 11 March 2019 HomeToGo (Founded: 2014) is according to its website “the world’s largest search engine for vacation rentals.” Executive Summary With half a million monthly organic visits, HomeToGo is dominating the German market as a search engine for holiday accomodation. That is as much as airbnb.de but still behind booking.com. This is […]
First published: 14 March 2019 About HelloFresh Founded in 2011, HelloFresh is the largest meal-kit provider in the United States, with operations extending to Canada, Western Europe (including Germany and the UK), New Zealand, and Australia. As a data-driven company, HelloFresh uses analytics extensively to refine marketing strategies, optimize conversions, and improve organic search visibility. […]
first published: 22 March 2019Juniqe (Founded: 2014) is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts. Executive Summary Number of Backlinks when excluding company top level domains is quite low considering the size and notoriety of the company. There is lot of room for improvements for indexation, a very […]
First published: 25 March 2019 Modomoto (Founded: 2011) is Germany’s first and largest Curated Shopping Service for men. Executive Summary With only 2k non-brand organic visits and ranking for very few relevant keywords; this could be due to the fact that there is still too little awareness to this service. Modomoto currently relies a lot […]
Company Description The company follows a platform approach, offering Fashion and Lifestyle products to customers in 17 European markets. Zalando, now led by three co-CEOs, was founded by Rocket Internet and generates over $5.3 billion in revenue. With over 15,000 employees, it is one of Berlin’s most successful startup stories. Founded in 2008, Zalando has […]
Wooga Founded: 2009 is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook. Executive Summary In a very competitive industry, Wooga currently relies on brand and game names for organic traffic. Its brand name gets more […]
First published: 29 Mar 2019 Executive Summary N26, founded in 2013, is Europe’s first fully mobile bank, offering fee-free “deposit account” banking services. By 2019, it had amassed 2.5 million customers and was expanding globally. From an SEO perspective, N26 opted to maintain a single top-level domain (TLD) for all countries, using subdirectories for different […]
Use SSL. Secure Sockets Layer – It is a security technology which creates an encrypted link between a web server and a browser. You can recognise a site using SSL easily: the website URL starts with ‘https’ rather than ‘http’. A few years ago, Google announced that they will start giving preference in rankings to […]
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