Category:

Python, Data Science and AI

Traffic Prediction with Machine Learning – Random Forest

In this project, we aimed to predict traffic metrics (specifically Clicks) using historical search data from Google Search Console. We experimented with two approaches: one using a Random Forest Regressor and another incorporating improvements after analyzing the results. Initial Attempt: The first version of the model followed these steps: Improved Model: Following the initial results, […]

Analyzing Web Server Logs for Bot Traffic Using Python

Introduction Understanding bot traffic is essential for optimizing website performance, improving security, and enhancing SEO strategy. This project provides a Python script to analyze web server logs and categorize bot traffic, with a focus on search engine crawlers. It leverages the pandas library for data manipulation and analysis. Why Analyze Bot Traffic? Bot traffic plays […]

Building a Fun and Simple Streamlit App

In this article, we’ll guide you through building a fun Streamlit app that displays tennis statistics. Streamlit is an open-source framework that allows you to create beautiful, interactive web applications in Python with just a few lines of code. For this project, we’ll use a tennis player rankings dataset and visualise the data with easy-to-understand […]

Running SEO Tests with AI and Python

SEO strategies are constantly evolving, and making changes without knowing their impact can be risky. This is where SEO split testing comes in. Split testing (also known as A/B testing) allows marketers to experiment with different SEO tactics and measure which ones produce the best results. By leveraging AI and Python, you can make these […]

Using Machine Learning for SEO

In today’s data-driven world, successful SEO strategies depend heavily on understanding large sets of information and reacting to changes in real time. This is where machine learning comes into play. By employing machine learning techniques, we can uncover patterns, optimise keyword targeting, and identify emerging trends that would otherwise go unnoticed. In this article, we’ll […]

Photo by ZHENYU LUO on Unsplash

AI to predict SEO Impact

In the world of digital marketing, making informed SEO decisions can be a game-changer. However, implementing changes without knowing their potential impact can lead to wasted time and resources. AI is revolutionising how marketers approach SEO. By predicting the potential impacts of keyword trends, SEO changes, and conversion rates, businesses can make more strategic and […]

Machine Learning for Text and Image Data: Cataloging products according to different data

Description of the project: Cataloging products according to different data (texts and images) is important for e-commerce since it allows for various applications such as product recommendation and personalized research. It is then a question of predicting the type code of the products knowing textual data (designation and description of the products) as well as […]