Articles about SEO, Data and AI

Stay up-to-date with the latest SEO trends, tips, and strategies by exploring my blog. From algorithm updates to advanced SEO techniques, my articles provide valuable insights to help you stay ahead in the ever-changing digital landscape.

How to correctly set up a 404 – Page Not Found

Description A 404 Error – Page not found shows when the page requested does not exist.It is a client-side error : the server receives a request, but cannot carry it out. The reason for this is usually a faulty client request. The HTTP status code 404 means that the requested website data could not be […]

301 & 302 Redirects

Description Correctly redirecting pages is important in SEO. The two main redirect status codes are 301 and 302: respectively permanent and temporary redirects Example app.get("/de/folder/page", function(request, response) { response.writeHead(301, { Location: "https://newtargetpage.com", Expires: new Date().toGMTString() }); response.end(); }); app.get("/de/folder/page", function(request, response) { response.writeHead(302, { Location: "https://newtargetpage.com", Expires: new Date().toGMTString() }); response.end(); }); Redirects can be […]

Technical SEO

Dynamic Rendering: Enhancing Search Engine Crawling for JavaScript Websites

Modern JavaScript frameworks like React, Angular, and Vue offer powerful capabilities for building interactive web applications. However, search engines such as Google still face challenges when crawling and indexing JavaScript-heavy websites. While Google can process JavaScript over time, it requires multiple visits and may not always render content immediately. To ensure proper indexing, Google recommends […]

SEO Case Study

Mini SEO case study: fromAtoB.de (Aachen/Berlin)

17 March 2019 fromAtoB.com (Founded: 2008) is a journey planner and online booking platform. Users can search for a connection between two destinations within Europe (train, airplane, bus, and ride share). Executive Summary Fromatob’s backlinks profile does not look so solid for such a big website which generates so much traffic. More than half of […]

Running SEO Tests with AI and Python

SEO strategies are constantly evolving, and making changes without knowing their impact can be risky. This is where SEO split testing comes in. Split testing (also known as A/B testing) allows marketers to experiment with different SEO tactics and measure which ones produce the best results. By leveraging AI and Python, you can make these […]

Using Machine Learning for SEO

In today’s data-driven world, successful SEO strategies depend heavily on understanding large sets of information and reacting to changes in real time. This is where machine learning comes into play. By employing machine learning techniques, we can uncover patterns, optimise keyword targeting, and identify emerging trends that would otherwise go unnoticed. In this article, we’ll […]

Photo by ZHENYU LUO on Unsplash

AI to predict SEO Impact

In the world of digital marketing, making informed SEO decisions can be a game-changer. However, implementing changes without knowing their potential impact can lead to wasted time and resources. AI is revolutionising how marketers approach SEO. By predicting the potential impacts of keyword trends, SEO changes, and conversion rates, businesses can make more strategic and […]

Machine Learning for Text and Image Data: Cataloging products according to different data

Description of the project: Cataloging products according to different data (texts and images) is important for e-commerce since it allows for various applications such as product recommendation and personalized research. It is then a question of predicting the type code of the products knowing textual data (designation and description of the products) as well as […]

About Search Volume

tldr:High search volume = more traffic potential but also more competition.Low search volume = easier to rank for but less overall traffic.Balance is key: Incorporate both types to maximize your reach and relevance in search engines. Search volume is a crucial metric in search engine optimization (SEO) that helps measure the demand for a particular […]

Content

Voice Search

What is Voice Search and why it’s Important to be ready for it Google Assistant, Alexa are just 2 of those devices which are transforming search. Instead of typing searches, users now more and more ask for their need vocally. Voice search is already disrupting online marketing. It already represents an important share of the […]